Year One SI
Recommended · The Era
The first year of the Super Intelligence era, logged as it happens: every video is a dated entry ("Day 47 of SI") counted from Executive Order 14434, signed 9.29.26. The visual world is a logbook kept as a public record, with ruled ledger paper, numbered entries, a dated rubber stamp and tally marks, where a single tally stroke is both Year One and the 1 in the monogram.
- The five-stroke tally (four uprights crossed by a diagonal, mark 3 and the tally stickers) resembles Undefeated's apparel logo. Have a lawyer compare it before printing, or redraw the tally as a more distinctive arrangement.
- “Year One” alone has pending clothing filings (tees, hats) at the USPTO. Clear the name for merch before ordering.
- Ledger Paper
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Ground for every surface - Record Ink
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Wordmark, headlines, body text (16.0:1 on paper) - Oxblood
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The one accent: tally strike, day counts, stamps, SI (8.8:1 on paper) - Gold Leaf
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Foil and embroidery on ink or oxblood only (5.2:1 on ink); never body text on paper - Register Grey
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Secondary text and metadata, the cool neutral (5.8:1 on paper) - Ruling
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Ledger lines and dividers; decoration only
Type: Newsreader Display (opsz 72) SemiBold 600 / Bold 700 / Italic 500, SIL OFL 1.1, google/fonts ofl/newsreader · Newsreader Text (opsz 14) Regular 400 / Medium 500 / Italic 400, SIL OFL 1.1 · IBM Plex Mono 500-700, SIL OFL 1.1, google/fonts ofl/ibmplexmono
Wordmarks
Logo marks
Palette and type
YouTube avatar and banner
Instagram and TikTok profiles
9:16 cover template
Merch mockups
Fork & Ship
The Builder
Agents put the GitHub repos everyone recommends to work, earning money or running real demos, and we fork the winners into our own tools; the show and the product line share one name. The visual world is the shipping dock meets the commit graph: shipping labels, crate stencils and QC inspection stamps, with a git branch that forks off the main line and becomes the shipping arrow. Date lines: FORKED 09.29.26 / SHIPPING SINCE 9.29.26 (Executive Order 14434, signed Sept 29, 2026).
- Kraft
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Ground: boxes, banner, covers, sticker backing - Carbon
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Ink: all text on light grounds, marks, the trunk - Label White
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Label stock; text on carbon - Signal Orange
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The one signal: branch, arrow, ampersand, pass stamps - Steel
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Field labels on label white only; the continuing main line - Kraft Deep
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Crate print on kraft; decoration only, never text
Type: Big Shoulders Stencil Display 900/800 (crate voice) + Big Shoulders Display 900/800 (headlines, dates), Xotype, SIL OFL 1.1, google/fonts · Archivo 400/600/800, Omnibus-Type, SIL OFL 1.1, google/fonts · JetBrains Mono 500/700/800, JetBrains, SIL OFL 1.1, google/fonts
Wordmarks
Logo marks
Palette and type
YouTube avatar and banner
Instagram and TikTok profiles
9:16 cover template
Merch mockups
Ringmaster SI
The Spectacle
Super Intelligence is the greatest show on compute: the politics (who writes the rules), the money (who's betting) and the machines (agents performing acts in the ring). The visual world is a modern letterpress show bill and a numbered ticket stub, with wood-type fat faces, printer's rules and the center ring seen from above, set crisp and editorial. The big top opened 9.29.26, the day Executive Order 14434 was signed (an executive order, not a law).
- “Ringmaster” is registered for hats (a boxing/martial-arts brand), and “The Ringmaster of Horror” is pending for shirts and hats. Lawyer check before the hat or tee is sold.
- “The Greatest Show on Compute” parodies a Ringling mark (“The Greatest Show on Earth”). Lawyer check before any sale.
- The center-ring mark can read as a poker chip. It was thinned and re-segmented, but a hint remains; you decide if that's a feature (“who's betting”) or a bug.
- Show Red
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Primary: the SI, ring curb, tickets, banner bands - Cream
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Paper: bill and ticket stock; reversed type - Ink
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Type, printer's rules, SI monogram - Brass
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Ornament, embroidery, secondary type on dark grounds only - Velvet Night
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Dark ground: avatars, stickers, merch - Sawdust
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Ring floor, background ring lines, quiet fills
Type: Abril Fatface (TypeTogether, SIL OFL 1.1, google/fonts ofl/abrilfatface) · Barlow Condensed 500-800 for billing lines and stamps; Barlow 400/600 for body (Jeremy Tribby, SIL OFL 1.1) · Courier Prime 400/700 for ticket numbers, dates and data (SIL OFL 1.1, google/fonts ofl/courierprime)
Wordmarks
Logo marks
Palette and type
YouTube avatar and banner
Instagram and TikTok profiles
9:16 cover template
Merch mockups
